The cusomer service opportunity in this recession

This economy gives us an opportunity. Now, more than ever customer service to both customers and employees (internal customers) is paramount to the success of any company.

With customers tightening their spending, this is the chance for vendors to prove to their customers that they value their business in good times and bad - and that the relationship is more important than the sale.

The same goes for employees. The potential for apathy - even anger - from an employee is high, as morale potentially slips due to layoffs, wage cuts etc.

Management must create an environment that fosters loyalty, both inside and outside of the company, in spite of the tough decisions they have to make.


What is your view? My experience has been that many organizations miss this way of thinking.